Chicken Tray is a fast food restaurant that sells delicious fast food online/offline. Although their food quality was excellent, they lacked a visual identity that could support growth and build trust. There was no proper branding, which made it hard for them to stand out in a competitive market. All they had was just an Idea. That’s where we stepped in.
Our goal was to create a bold, modern, and appetizing brand identity that reflects their tasty offerings and builds a strong emotional connection with their customers.
We started from scratch by crafting a vibrant and visually rich identity that evokes hunger, fun, and quality. The logo was designed to reflect the name “Chicken Tray” in a friendly yet memorable style, with custom typography and visual cues. We paired it with a warm and punchy color palette like reds, yellows, and cream to convey taste, energy, and friendliness.
From packaging to Instagram stories, every touchpoint was designed to feel cohesive, tempting, and instantly recognizable.
