Creative Director & Lead Designer

Rumors: Brand & Creative Direction That Spread Like Fire

Category

Digital Marketing Agency, B2B and B2C Agency

Client​

Rumors

Date

Feb 2021 - Aug 2024

Designer​

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Brand
overview

Rumors is the Australia’s first demand gen firm which helps B2B SaaS companies innovate their go-to market strategy where the focus is to CREATE DEMAND instead of just capturing it.

I didn’t just design for Rumors. I built Rumors from scratch. When I say I built this brand from scratch, I mean it. For over 3 incredible years, I was the creative engine behind the entire brand. From the first logo sketch to the last carousel posted, I was the creative mind behind Rumors, a digital marketing agency that needed to stand out, scale fast, and deliver results for clients across industries. This wasn’t just a job. This was a full creative takeover.

Carousels, websites, presentations, print materials, flyers, social posts, logos, branding assets, ads, UI work… you name it, I did it.

Every single project was an opportunity to go all in balancing aesthetics, business goals, and bold creative direction.​

My Role at Rumors

As the founding creative designer, I was responsible for:

Logo system, color palette, type system, brand visuals, tone, and creative direction — all developed from zero to professional.

From website UI/UX mockups to social content, ad campaigns, sales decks, presentation designs, trifold brochures, flyers, podcast covers, and more.

High-performing carousels, conversion-focused landing pages, scroll-stopping ads, and branded video content for Instagram, LinkedIn, and beyond.

I created brand kits and scalable systems so the team could deliver consistently to clients without losing creative quality.

When Rumors onboarded new clients, I was often the one designing their entire brand presence — social visuals, website layout, campaign graphics, and more.

I wasn’t just designing; I was part of the strategy. Helping shape how Rumors presented itself, pitched clients, and positioned its services visually.

Projects I Led
(Just a Glimpse)

Complete agency identity system (logo, colors, mockups, stationery, digital & print)

Dozens of Instagram carousels designed for both Rumors and its clients (many of which generated engagement spikes)

Eye-catching pitch decks, proposal templates, and sales brochures

Marketing strategy designs: ad creatives, influencer campaign visuals, and landing page layouts

Podcast branding, YouTube thumbnails, & video cover designs

Client-side work for industries including SaaS, fashion, F&B, education, and coaching

Flyers, letterheads, business cards, mockups, you name it

A Personal Note

My time with Rumors was more than a portfolio piece, it shaped my approach to creative leadership. It taught me how to design for growth, how to think like a brand strategist, and how to bring consistency across chaos.

This is just a sample of what I created, showing everything would probably take months. But even these few examples speak to what I can bring to the table: Full brand thinking, sharp design execution, and results that don’t just look good, they work.

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